DAVIES DESIGNS - BRANDING l MARKETING l  STRATEGY l SOLUTIONS

SUMMARY:

 

A local counseling agency, Freedom Counseling Services, reached out to us to help update their branding with a new logo. They were looking for a design that emphasized their business tagline of "Unlock your freedom from within." We took a traditional key design and paired it with a tree with leaves blowing in the wind to signify growth through the unlocking of parts of yourself that may have been closed off to gain a feeling of freedom. The final logo, especially when paired with imagery and other design elements, communicates their expertise, a safe space to promote healing, and their goal of freeing individuals from the burdens they may be facing. Shortly after helping with their logo design, we were chosen to assist with their new website. This offered the opportunity to not only update their website, but to further develop their branding producing a beautiful end result.