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Suffering from a Negative Online Review? Why You Shouldn't Lose Sleep Over It - Expanded 2024 Edition

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Suffering from a Negative Online Review? Why You Shouldn't Lose Sleep Over It


If you’re a business owner, getting a negative online review is as inevitable as spilled coffee on a white shirt. It’s just part of the game. Many small businesses fear these digital dings and choose to stay off social media to avoid them. But hey, that’s like not going to the beach because you're scared of getting sand in your shoes! Negative reviews can sting, but they’re not worth losing sleep over. Here are a few reasons why you should stay cool, calm, and collected.


1. The Review Might Be Fake


Believe it or not, some people get paid to leave negative reviews. Yup, it’s a thing! These reviews could come from fake accounts, bots, or even a competitor's sneaky tactics. If a review doesn’t ring a bell, seems super vague, or is just a low star rating with no details, it might be a complete fabrication.

Consider this nugget from Eric Anderson and Duncan Simester—professors at Northwestern University's Kellogg School of Management and MIT's Sloan School of Management:

“The writers of the most negative reviews had not bought the product they were deploring. In other words, the indignant 'This shirt is so flimsy it might as well be tissue paper!' customer hadn't bought the shirt, let alone tried it on.” – abcnews.go.com

Mind-blowing, right? Before you let a bad review ruin your day, take a deep breath and check if it’s even legit. If it's not, laugh it off. If it is, handle it professionally and move on.


2. Bad Reviews Can Actually Boost Credibility


Yep, you read that right. Have you ever seen a company with only five-star reviews and thought, “This is too good to be true”? A few negative reviews sprinkled in with the positive ones can make your business appear more authentic. People trust businesses that respond promptly and professionally to criticism.


For instance, if someone complains about delayed shipping during the holidays and you respond with a helpful tip to order earlier next time, potential customers will appreciate your transparency and helpfulness.


3. You Get to Show Off Your Customer Service Skills


Negative reviews give you a chance to shine. Your response can show potential customers that you care and are committed to making things right. Handle complaints with grace and professionalism, and you might just win over more business.


Imagine two businesses: Company A ignores complaints, while Company B addresses every issue with care. Which one would you choose? Exactly. Plus, if a reviewer crosses the line with false claims, you have the option to take legal action or report the review.


4. Sometimes, It's Not Even About You


Believe it or not, some negative reviews are more about personal drama than your business. Maybe someone’s trying to get an employee fired or has a grudge unrelated to your services. Don’t let these sideline you—focus on what you do best.


5. Customers Are Smarter Post-COVID


Let’s face it, after the pandemic, people have become even savvier online. With more time spent at home, customers are researching and reading reviews like never before. They’ve developed a keen eye for spotting fake or unfair reviews. So, your potential clients are likely to see through the nonsense and appreciate your genuine efforts.


6. Social Media Slowdowns Happen


Remember, negative reviews aren’t the only thing to worry about. Social media engagement can also take a hit during certain times of the year, like summer and the holiday season. Use these times to get creative with your marketing strategies and keep your audience engaged.


In Summary


Times have changed, and so have customer habits. Negative reviews aren’t the business-killers they once were. Customers now spend more time researching online before making decisions, which means they’re better at spotting genuine reviews from bogus ones.


Here’s a quick rundown of what to watch out for in fake or unhelpful reviews:

  • One-star ratings with no explanation

  • Reviews from profiles with no picture

  • Reviews that are overly vague or poorly written

  • Reviews filled with ALL CAPS or too many exclamation points!!!

  • No 'verified purchase' indicator


So, don’t sweat the small stuff. Keep delivering excellent service, stay true to your passion, and remember that one bad review doesn’t define your business. Stay online, stay visible, and don’t let fear hold you back. Now, go get some sleep—you’ve got this!


 

About Davies Designs Studio


Established in 2015, Davies Designs Studio is a Charlotte, NC based design agency offering creative solutions across various mediums including graphic design, photography, website design, and marketing. They collaborate with clients to deliver impactful final products that are creative, innovative, unique, inspirational, and exceed your expectations and goals.


Need more tips or just want to chat about how to keep your business buzzing? Reach out to us at Davies Designs Studio! We’ve got your back, rain or shine. 🌦️

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